Facebook has been operating for a while but the level it has reached, namely 500 million members, is quite amazing. It’s growing faster than any other company in the world, which means if you’re not taking advantage of it, you’re losing something. You can easily be a part of the Facebook mania and utilize it for growing your business by creating your own Facebook fan page, where people can join and interact. However, in order to get a fresh stream of fans joining your page every single day, you need to keep driving traffic to it. A little SEO for your fan page can be especially effective as it will help you get traffic from the search engines coming n. This article will provide you with a few easy tips to help you grow your fan base.

First, take advantage of the “About” box as a tool for optimizing your fan page. This box comes right under the profile picture and it’s a valuable area to place your optimized content. You can have your important keywords appear here that relate to your business. Due to the location of the box within the CSS framework on your page, search engines provide a good deal of weight to the content of it. Choose your words wisely though as there is a limit of 250 characters in the box.

When you create your fan page, you’ll notice a few default tabs where you can have your visitors land. However, these areas provide reduced options such as your wall, links, information and more. You can solve this problem by adding more boxes and tabs of optimized content with the use of the FBML application. This way you can add even more links, images and text on your page by adding in more boxes. This will benefit you by increasing your overall content score. How does this benefit your page SEO wise? It will increase your chances of having your fan page noticed by Google.

Using a large profile picture is a good way to grab the attention of site visitors. It is the photo sharing properties of Facebook that makes Facebook so popular online (one of the reasons anyway). So make sure that your page contains a large (good) photo that relates to your brand and your company. Photos help show people they can trust you and helps you build your brand. You should now see just how much potential Facebook fan pages have when it comes to getting as much exposure as possible. And when you optimize your pages, you will see just how much traffic and exposure you can get. You won’t need to do everything at the same time, as you can go slowly to get the most out of your search engine placements. Give your fan page time to expand and reach higher levels.

The author is an internet advertising expert – who writes on numerous flood water related issues such as Orlando water damage, Fort Myers water damage and water damage restoration Tampa.

Filed under: Social Media

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