One thing that is shocking is how many experienced email marketers still don’t get certain things right in this area of marketing. You can succeed and be profitable with it, but the only way to do that is do your homework and learn about it. In this article we will be discussing some email marketing tips that will give you an insight into effective promotion.

Believe it or not, a study was done that showed that you should only send an email to the people on your list on Tuesdays and Wednesdays. These days, it’s common for people to want to communicate to want to understand. In other words, the chances of them reading your content and visiting your offer page are high, which means more sales/leads. The reason Monday’s are no good for sending emails is because the weekends often leave people trying to play catch-up. And on Thursday and Friday, they are preparing for the end of the week. That’s why you’ll want to target the middle of the week if you want to sell more. That’s why you’ll want to send it on the right day because there won’t be a next time. Yes, you can send another mail but that would have to be after a time gap. The next tip is that you should work on maximizing your click-thru rates. One thing that can prevent the recipient from clicking on your links is having too many distractions in the form of graphics or long blocks of text. This, of course, will reduce the number of click throughs and therefore sales. One proven strategy for making your links noticeable is to make sure they are bold, underlined and in blue, which works better than putting them in banners or other graphics. This tactic of underlining your links and using blue can increase your click throughs. This will just make it obvious for your subscribers to know it’s a link, which means more traffic for you.

But make sure each email has a call to action in it, even if it’s just to remind them of the next email you’ll be sending. When you do that you’ll actually be telling the reader to do something specific, whether to do it right now or to plant something in their mind. If it involves clicking on a link, then tell them where it is and what to do. It’s fine to say it more than once, just put something in there in several places in your email. But of course you never want to anger or annoy readers, so keep it to two or three times at the most. Your emails will have a lower conversions if you do not include any instructions. If you think people will be patient enough to figure things out by themselves – big mistake. So always include benefits and then any clear instructions for them to follow.

If email marketing seems complicated to you, then you should research more and keep learning about it. There will always be new email marketing techniques coming up, so keep yourself updated.

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